Sam is interested in shaping architecture, film, music, urbanism, and digital tech to create a more interesting life for anyone that happens to come across his work. By encouraging abstract thinking and play within deep-practice teams, Sam has created art, architecture, and situations for organizations like Amazon, Bill and Melinda Gates Foundation, Google, Lady Bug House, Madison Square Garden, Microsoft Research, Sears Tower Visitor Center, and the London 2012 Summer Olympics.
This work has contributed to projects that have won multiple AIA National Honor Awards, International Interior Design Association awards, MOBIUS Gold Awards, Society for Experiential Graphic Design Honor Awards, and the Cannes Lions International Award. Sam is an instructor at Experience Institute (www.expinstitute.org), is Director of Trouble and Problems at NOT ART (www.not-art.org), plays music under the moniker Sound as Architectural Material, and is a founder of a future-focused incubator with an interest in architectural integration of art and internet. Sam’s work can be found on every continent except Antarctica.