2018

Lynette Xanders

alchemist / organizer / strategist

Wild Alchemy

Brand You

October 26 | 1:30 | 90 Minutes | McMenamins, Father Luke's Room

How might we uncover what’s next for those in technology and design? I begin this process of discovery with an audit of how we define success, what makes our hearts sing, and where our kryptonite lives. Then, we design accordingly, keeping in mind how we spend our days, what we might ask for more (and less), and how we present our best selves through brand anchors. These exercises apply to any brand development process, but we rarely take the time to answer these questions for ourselves. Give yourself the gift of building strategy.

Creativity in the Digital Age: An Oxymoron?

October 26 | 3:30 | 90 Minutes | McMenamins, Father Luke's Room

The faster we move, and the more we rely upon technology, the easier it is to lose that magic that feeds our creativity. As we navigate these waters, we might find that it is our knowledge of digital and analog solutions, rather than which app to use, that will help us cultivate more creative ideas in the digital age.

Where I'll Be

October 26 | 1:30 Brand You

Lynette Xanders is the CEO and Chief Strategist of Wild Alchemy, an insight-based brand strategy, creative development and cultural momentum company. We help companies optimize their branding and marketing efforts to enable them to create something amazing℠.

20+ years at advertising agencies such as Cole&Weber, DDB Seattle, BFS/Chiat Day, BBDO Vancouver and The Richards Group, 15 years at Wild Alchemy’s helm, and as an external partner for some of the best agencies in North America, Lynette has a richly diverse client and category experience base.

Clients and projects span large, global brands such as Nestle Good Start, E&J Gallo, Nike, Miller Beer, Cadillac, Microsoft, Washington Mutual, New Seasons Market, LucasArts, Wyndham, SONOS and Virgin to smaller NW gems such as Amtrak Cascades, Umpqua, Nordstrom, Doc Martens, Rejuvenation, Deschutes Brewery, Devine Paints, Pacific Foods, Bob’s Red Mill, Coffee People, Salt&Straw and Outward Bound. A full client list is available at wildalchemy.com.

In addition to being an experienced moderator and brand strategist, Lynette conducts training workshops for agencies, design firms and companies like Patagonia, Columbia and adidas’ Global Innovation Team. She and her family live in Sisters, OR to appease their skiing and elbow-room problem.