2017

Lynette Xanders

Lynette Xanders is the CEO and Chief Strategist of Wild Alchemy, an insight-based brand strategy, creative development and cultural momentum company. We help companies optimize their branding and marketing efforts to enable them to create something amazing℠.

20+ years at advertising agencies such as Cole&Weber, DDB Seattle, BFS/Chiat Day, BBDO Vancouver and The Richards Group, 15 years at Wild Alchemy’s helm, and as an external partner for some of the best agencies in North America, Lynette has a richly diverse client and category experience base.

Clients and projects span large, global brands such as Nestle Good Start, E&J Gallo, Nike, Miller Beer, Cadillac, Microsoft, Washington Mutual, New Seasons Market, LucasArts, Wyndham, SONOS and Virgin to smaller NW gems such as Amtrak Cascades, Umpqua, Nordstrom, Doc Martens, Rejuvenation, Deschutes Brewery, Devine Paints, Pacific Foods, Bob’s Red Mill ,Coffee People, Salt&Straw and Outward Bound. A full client list is available at wildalchemy.com.

In addition to being an experienced moderator and brand strategist, Lynette conducts training workshops for agencies, design firms and companies like Patagonia, Columbia and Adidas’ Global Innovation Team. She and her family live in Sisters, OR to appease their skiing and elbow-room problem.