Jeff Roberts

Senior Architecture Designer | SERA Architects

Jeff’s work is focused on “place-based” design strategies for projects that embrace ecological principals with a goal to create a more sustainable future. Passionate for regenerative development challenges that balance the well-being of social and environmental ecosystems with economics much of Jeff’s work is based on innovative design techniques around living system thinking that enhances place-making opportunities. He practices working processes that value collaborating with diverse and interdisciplinary stakeholders to manage interdependent success for all. ” I have a deep interest in “nature deficit disorder” and the impacts it is having on a generation of children that are not connected to nature on a daily basis. As more and more people move to urban environments what are the techniques to reconnect human beings to nature so they can leverage problem solving skills in native environments that is intuitively buried in our DNA but is not being accessed today.”


SERA’s staff of over 100 offers expertise in architecture, urban design + planning, interior design, as well as a sustainability resources group. Since SERA’s founding in 1968, the firm has been instrumental in the development of Portland’s national reputation for livability.  SERA has a long history of creating successful, award-winning projects that strive for a sense of beauty, proportion and specificity of place while maintaining functionality and durability over time.  


His portfolio work includes Google, Oregon Health and Science University, National Park Service, SNWA, US Forest Service and the LEED Platinum Certified, Desert Living Center at the Springs Preserve.  He has served as 2012 AIA Las Vegas Chapter President and as an adjunct professor at UNLV.  Currently, he is an Advisory Board Member to the AIA+2030 Professional Series, and a working as a keystone member for Biomimicry Oregon.  
Jeff is long time resident of Southern Nevada, an active member of American Institute of Architects, United States Green Building Council-Cascadia Chapter, Biomimicry Oregon, Sierra Club, National Trust for Historic Preservation and is supportive in various community projects.