James Nicol

Panel: Product Design Geared Towards the Outdoors

October 21 | 3:30 | 90 Minutes | 10 Below

Panel featuring four local outdoor product designers who collectively have designed products for the highest quality brands including Columbia Sportswear, Patagonia, RuffWear, Hydroflask and SnoPlanks. The panel will be moderated by Kelly Kearsley, writer, editor and co-founder of Startup Bend and will cover the front side of the design cycle including how each designer is inspired and how their skills, behaviors and experiences help them to create consumer centered product. Time will be reserved for questions from the audience.

Where I'll Be

Handmade, surf inspired, and ready for the deepest of powder days. SnoPlanks is a snowboard brand based out of Bend, Oregon producing handmade, bamboo powder boards. SnoPlanks co-founder James Nicol was seeking a snowboard that allowed him to surf the snow. When he didn’t find what he wanted, he began shaping it himself. When he discovered bamboo in 2014 and began using the wood material to produce boards, he knew he had found just what they were looking for. A board that was light, had an incredible amount of pop in the wood, and was extremely responsive in powder conditions. Knowing he was onto something, he continued to dial in the product and SnoPlanks was born.