Heidi Hackemer

Entrepreneur/Brand Strategist

Wolf & Wilhelmine

Designing a life, a company and the world from pain

October 25 | 9:00

We often try to avoid pain. But in embracing it, we can create a better life, better companies and a better world. In this talk, Heidi Hackemer, Founder of Wolf &Wilhelmine, will share how she has designed from pain in the past ten years to reset her life, to build a thriving and socially-engaged company and navigate the twists and turns that come from living a big life.

Bend Design Speaker Panel: What keeps you up at night?

October 26 | 8:30 | 90 Minutes | DoubleTree by Hilton Hotel, Mt Bachelor Room

Join four creative problem solvers—Heidi HackemerMiwa MatreyekMohan NairJohn Bielenberg—from diverse backgrounds and areas of expertise for coffee (grab on your way) and conversation. Our guests will talk about staying culturally connected, evolving their careers, finding personal meaning in work, issues in our world that most need attention, and what gets them up in the morning. Moderated by Bend Design founder and co-producer René Mitchell.

Heidi Hackemer is the Founder and Chairman of Wolf & Wilhelmine, a brand strategy shop that helps brave clients such as Nike, Oscar and Airbus make real impact in the world.

W&W is known for being a strong advocate for non-traditional approaches to talent, as evidenced by its all-female leadership team and the diverse profiles throughout the company. She co-founded the Creative Alliance, an organization that matches powerful initiatives with powerful creators to make a positive change in the country by activating communities.

Heidi spent her early career working at top shops in the advertising and marketing world in both the US and Europe, working with clients such as Google to launch Chrome, Chromebook and Glass, serving as the brand lead for Google’s Advanced Technology and Projects group as well as collaborating with clients such as LEGO, the BBC, Coca-Cola, Unilever and Sony to create award-winning strategies and work. Most recently, she served as the VP of Engagement for the Chan Zuckerberg Initiative.

Heidi co-created Six Items or Less, a clothing consumption experiment that was featured in the New York Times, Good Morning America as well as press all over the world. She also spent two years traveling the country for her American Dream project, an exploration into understanding what makes America tick.

She consulted with the Obama White House across several issue areas, is a frequent speaker and has taught at Hyper Island in Sweden, Duke University and Miami Ad School.