Elena Moon

Osage Orange

Teach a Grandmother, Change the World: UX Design For Good

October 20 | 9:30 | Tower Theatre

How do you design a tablet app for rural users who have never handled a digital device? What do you do when they speak no common language, and lack the ability to read on their own? Elena Moon traveled to Rajasthan, India, to learn from an international group of grandmothers who were learning to become solar engineers, despite a lack of literacy. Each had traveled from a different part of the world to participate in the 6-month Solar Grandmother program, hosted by India’s Barefoot College, a 40-year-old grassroots institution dedicated to helping marginalized people build skills that bring solutions. In many cases, these Solar Grandmothers become respected leaders, presenting a model for women’s empowerment to the rest of their community.

UX: Getting Started with Audience Definition

October 21 | 1:30 | 90 Minutes | DoubleTree by Hilton Hotel

User interviews mitigate risk, make better products, increase empathy, and help teams focus on the right audiences. Elena Moon will cover techniques, hard-won tips from years of practice, note taking, and synthesis. She’ll then model a live user interview for the group with a prospective member of ScaleHouse, Bend’s new creative incubator. You’ll listen, take notes, and then collectively synthesize findings with the group.

Elena Moon is the founder of Osage Orange, a human-centered design studio. She has been doing a mix of research and design for the last 15 years and particularly enjoys socially and environmentally conscious projects. Her work has supported access to health care for underserved communities, open source education, community agriculture, NASA astronauts, illiterate grandmothers in the developing world, home energy conservation, and the deaf-blind community. She was a recipient of the Thomas J. Watson fellowship to conduct anthropology work with indigenous peoples in Australia and Papua New Guinea and has been involved with Portland’s Interaction Design Association for many years, leading it from 2012-2014. She’s excited to return to Bend where she once lived in a log cabin and worked as a rafting guide.