Chris Riley


The ethics of content

October 26 | 1:30 | Tower Theatre

As the worlds of journalism and advertising collide and combine, how do we avoid a world defined by one big infomercial? How can we create trust for our clients and our industry when boundaries are so blurred?

The Ethics of Content

October 27 | 10:30 | 90 Minutes | DoubleTree by Hilton Hotel, Mt Bachelor Room

Chris Riley will lead participants through an in-depth examination of the “ethics of content”. This will be an opportunity to investigate how we can align our own personal values with the work we do for our clients and understand the power of learning from consumer culture. This will be done in the context of the challenge of creating trust. Chris will offer the workshop a way of thinking about trust in the context of ethics and content creation, or as he prefers to think of it, creative work. The goal of the workshop is for people from any background to gain confidence as they produce ethical work that inspires public trust.

MASHUP : Hijacking The Future of Conversation

October 26 | 5:00 | 120 minutes | Tactics Boardshop

What happens when humans communicate through the machine medium? Explore the how people and machines can hijack, disrupt and adjust conversations. A fun oversize Mashup with AI and natural language processing in the mash.

Where I'll Be

October 26 | 1:30 The ethics of content
October 27 | 10:30 The Ethics of Content

From his early days as a geography teacher to his role as a leader of Strategic Planning at Wieden + Kennedy and then as part of the leadership team in the Marcom group at Apple Inc, one idea has consistently inspired Chris: we need to learn from people, not just about them. He has worked passionately as an advocate for understanding the role culture plays in creating our world view. His unique blending of social science and cultural insight has led him to be involved in work that is not only highly creative and provocative, but culturally influential. His work, with others, has helped brands like Nike be global, launched powerful technologies such as iPhone, iPad and Intel Macs, and explored challenging issues such as the meaning of beauty in a multicultural world. He has also been deeply involved in how digital technologies transform young lives and what the role of public broadcasting could be as a world media. With Studioriley he leads a team that helps people navigate the maze of uncertainty that defines modern markets by combining the rigor of analytics with the power of creative insight.

Studioriley’s clients, past and present, include Shiseido, Uniqlo, Samsung, Nikon, Umpqua Bank and KCET/Link in Los Angeles. He is currently working on a radio series with Alex Chadwick, of NPR fame, in partnership with Ecotrust. He lives in Portland, Oregon most of the time.