Fashion Magazine to Launch in Bend this winter
An interview with Pamela Hulse Andrews, CEO/Founder of Cascade Publications
Cascade Publications will soon be launching Bend Fashion Quarterly. What was the inspiration for the new publication?
My dearest friend, Joanne Sunnarborg, owner of Desperado in the Old Mill District, told me she was thinking of opening a shoe store. During our conversation I laughingly said I would have to create a fashion magazine to go with it. Two weeks later we had the name, the design and the plan in place. You put a couple of creative people in a room together with some good red wine and who knows what will be divinely inspired! Our love of fashion and our desire to serve the women (and men) of Central Oregon with something especially creative and certainly unusual was the result.
How would you describe the magazine?
From the ordinary to the sublime, Bend Fashion Quarterly explores fashion, style, trends and inspiration — four times a year, celebrating the beauty of the changing seasons. The editorial content features articles about what’s trending in fashion and how it fits into the high desert lifestyle and highlights new and established boutiques, fashion stores, home furnishings, owner’s views and fashion trends. There are articles on clothing, accessories, shoes, boots, sportswear, beauty and aging treatments, spas, fitness and sports, nutrition, weight control and attitudes and play. Bend Fashion Quarterly is a high gloss magazine with professional photography and impressive presentation and layout. It will be available through hundreds of distribution outlets throughout all of Central Oregon from Madras to La Pine and Burns to Sisters. Local stores will carry the magazine and our local distributor will be sure it is stocked in all the right places.
Who is your target audience for the publication?
Our target audience is women of all buying ages…women who are constantly searching for their look, what makes them happy, where they get their motivation, how they fit their fashion sense into their daily lives. We will not discriminate and will constantly feature men’s fashions and activities as well. But it’s women who are largely the movers and shakers and buyers of our communities.
How would you describe the fashion scene in Central Oregon?
Our region is unique in its fashion sense whether you’re riding a horse, skiing down a slope, running a river — what you wear will make a statement and keep you in motion for your chosen activity. What might inspire me the most of about Central Oregon’s fashion sense is our desire and ability to put together all kinds of shoes, boots, pants, coats etc….it may not make sense, but we feel good about using the high desert landscape for our own personal look.
What is your personal interest in fashion?
I love clothes and shoes and boots and hats. I love it all and my own style is this: I wear what I want and what makes me feel good at the time. We hope to convey that message in the magazine. We will highlight stories of local people wearing fashions from local retailers and designers.
What else would you like readers to know about Bend Fashion Quarterly and fashion design in Central Oregon?
I love thinking of something new! Twenty-one years ago we brought the community a business newspaper that has proved to be the source for business news in the region both online and in print, then we created Oregon’s only arts magazine honoring our creative community, and now fashion — honing once again on our creative side and those who inspire and arouse our curiosity. Very fun!
To learn more: Bend Fashion Quarterly